It should come as no surprise that having a website for your business is no longer optional, it is a requirement. And to ensure your business is getting the most out of its website you will need to take measures that generate traffic and engagement from website visitors. Luckily, this can be accomplished through multiple channels of digital marketing including search engine optimization (SEO). SEO is the process of optimizing your website for search engines so that it appears high up in the search results on the search engine results page (SERP).
