It should come as no surprise that having a website for your business is no longer optional, it is a requirement. And to ensure your business is getting the most out of its website you will need to take measures that generate traffic and engagement from website visitors. Luckily, this can be accomplished through multiple channels of digital marketing including search engine optimization (SEO). SEO is the process of optimizing your website for search engines so that it appears high up in the search results on the search engine results page (SERP).
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When it comes to utilizing SEO to generate website traffic and engagement, there are some best practices you should incorporate on your business’s website. We will discuss these best practices below. It is important to note that if your business has little to no experience when it comes to search engine optimization, you always have the option of working with a digital marketing agency that specializes in all digital marketing services. TechArk Solutions is an award-winning digital marketing agency in Va that has helped hundreds of businesses with websites increase their online visibility. If your business in Norfolk is looking for a digital marketing partner, we encourage you to choose the experts at Team TechArk.
- SEO Best Practice 1: Choosing the Right Keywords
When a user completes a search they enter a word or series of words into the search engines related to the information they are looking for. These terms are known as keywords. Search engines use keywords to determine relevance to a user’s search query. Once the relevance of your business’s website is determined in relation to the keyword entered, the search engine then ranks the websites from the most relevant to the least. Keeping all the above information in mind, when optimizing your website your business should research and incorporate keywords into the content that will be highly relevant to your target audience.
- SEO Best Practice 2: Create Original Content
Creating original content that is full of information that your target audience and search engines will find valuable is key for generating both traffic and engagement. When writing your content be sure to include subheadings to help break up content and make it more easily indexed by search engines. You should also include links both internally and externally where appropriate to help encourage users to engage with your site longer and share your content.
- SEO Best Practice 3: Optimizing Your Titles
It is common knowledge that having a catchy title for your website content is needed to capture the attention of your target audience. Keep your titles short and sweet to ensure the entire title fits on the results page. Your business should also include keywords that you have used within the blog in the title as well to increase its relevance.
- SEO Best Practice 4: Long, but Scannable Content
When creating your business’s website content, it is important to know that the longer the content the better it will perform. It has been found that content with a thousand words plus tends to get the most engagement. While your content should be on the longer side, it should not be one big block of text. Big blocks of text can be very intimidating to users and actually discourage them from engaging. To avoid that your business could choose several options such as only showing a preview of the content with a button that instructs them to read more. Your content should also be scan-friendly. That can be accomplished by using short paragraphs, bullet points, number lists and block quotes to help the reader pick up the key points more quickly.
- SEO Best Practice 5: Incorporate Relevant Images
We all know the saying that a picture is worth a thousand words. That also applies when it comes to website content. Users tend to find website content that includes images and graphics more engaging. Images help break up the copy and usually leave a lasting impression. Not to mention that search engines love images as well. It is also important to include alt-tags and titles to each image that include keywords for optimization purposes.
- SEO Best Practice 6: Optimize Your Meta Data
Your business should have metadata including descriptions for all pages of your website. Including these elements helps search engines find your website and allow the user to get a quick understanding of what your website is about before clicking on your website. A metadata description should be a short summary of your website and it should include keywords.
- SEO Best Practice 7: Include Similar Keywords and Answer Related Questions
Search engines are always trying to get the user the information they are looking for the quickest way possible. Therefore incorporating related keywords and answering all the questions related to your business that your target audience may be asking can help improve your website’s visibility.
- SEO Best Practice 8: Consider Your Subheadings
Subheadings are not only useful for breaking up content, they also allow search engines to see inside your content and scan it for indexing. This also goes for bulleted and numbered lists. Not only are you making it easier for your audience to get the information they need and making it more accessible for search engines at one time.
- SEO Best Practice 9: Choose Your Links Carefully
Including links throughout your website is a great practice for search engine optimization. Backlinks are a strategy for SEO that shows your website has knowledge and authority in relation to your topic. But it is important to choose those links you include carefully. Search engines want to know you did your research, but don’t want you citing invalid or outdated information.
Conclusion
Generating traffic and engagement to your business’s website is the best way to get the most out of your website. Digital marketing including search engine optimization is an efficient and cost-effective way to accomplish this. Above we detailed some best practices to incorporate into your website to utilize SEO for these purposes. It is important to remember that search engine optimization is an ever-changing, complex digital marketing tactic. While it can be done in-house, sometimes it is best left to the experts to ensure your website is performing optimally. If your business partners with a digital marketing agency that offers a full portfolio of digital marketing services you will never need to worry about if your website is reaching your target audience. For businesses in the Norfolk Va area, TechArk Solutions is the digital marketing agency we encourage you to choose. Contact Team TechArk today to start optimizing your website for SEO.
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