With the number of businesses and websites growing every day it can be difficult to hold your audience’s attention. One way to stand out against the competition is to ensure your website is top-notch. Websites are the online representation of your business, therefore, it is crucial for your website to always be performing optimally. There are several key elements all websites should have in order to be successful. Including these elements on your business’s website help drive traffic to your site and increase the likelihood of a conversion. Below, we will discuss the 6 must-haves to ensure your website is successfully working for your business.
Mobile-Friendly Design
With the majority of internet searches occurring on mobile devices, businesses with websites that are not mobile-friendly are no doubt missing out on potential customers. When your website is optimized for mobile, it allows your audience to access your website from anywhere. Not to mention, whether or not your website is mobile-friendly is a major factor in determining your website’s search engine optimization (SEO) ranking. Improving your SEO is beneficial for increasing your online visibility. When users conduct searches that relate to your products and services, it is your SEO ranking that determines if your website is relevant enough to the user’s search query to show in the results and if so, where on the results page your website will be displayed. The higher your website appears on a page, the more likely a user is to visit your business’s website. Overall, ensuring your website is mobile-friendly is a necessity for it to successfully serve your business.
Keyword Rich Content
As mentioned above, search engine optimization (SEO) is a tactic used to increase the visibility of your business’s website organically. Your SEO ranking is based on a multitude of factors in relation to the algorithm created by Google. This algorithm is constantly evolving in hopes of delivering the most relevant results to users who complete a search. One of the factors used in calculating SEO is keywords. Keywords are words that summarize your business and what users will likely use to search for businesses such as yours. Normally, keywords for SEO are entered into the metadata of your site but it is also useful to include keywords within the content of your website. Keyword-rich content is great for boosting your SEO ranking, but it is important to keep a balance. Remember that even though you are writing with the Google algorithm in mind, your main goal is still to write content that will keep your audience engaged.
Website Speed
Users visit your website to answer a question or find something they need. If your website loads too slowly, your business could be losing out on customers. With the internet being over-saturated with endless options, you only have a small window of time to grab their attention. Your website speed also plays a factor in your SEO score. For Google to be able to catalog and rank your site for relevant searches, it needs to inspect or crawl all the pages of your site. If a site loads slowly, it can inhibit Google’s ability to index your site causing you to miss out on potential new consumers. There several tactics that can be used to increase the speed of your website without sacrificing content, some of which include optimizing images, utilizing browser caching, and trimming out unnecessary code. Having a fast website is crucial for improving your website’s reach organically and increasing user engagement.
Call-To-Actions(CTA)
Getting people to visit your business’s website is only half the battle. Once you have captured a user’s attention, your website content’s job is to convince them they need your product or service right away. This is normally done with Call-To-Actions (CTA). CTAs should be prominently displayed throughout each page of your site and each should bring a user closer to the final step of becoming a customer. They can be found both within the website content or as a button redirecting visitors to complete a conversion. How a conversion is defined is dependent on your specific business. Commonly, a conversion is counted when a user completes an online purchase, completes a contact form to learn more about your business, or calls your business from a number listed on your site. CTAs are essential as they allow businesses to understand how their users are engaging with their website and how well their website is performing.
Updated Information
So you are happy with your business’s website, all done, right? Wrong. Users expect your website to have the most up-to-date information about your products and industry as well as the most recent web design trends at all times. An updated website also ensures all the links associated with your site are working properly as broken links are a surefire way to lose site engagement quickly. Keeping your business’s website updated is also beneficial for SEO. If your website goes for long periods of time without any changes being made, Google’s algorithm may mark your site as irrelevant. To be successful, your website will always be a work in progress.
Social Media Integration
Many people use social media as a news source and to find out about new products they might find useful. Incorporating social media integration on your website makes it more convenient for users to share information about your business. There are multiple ways to integrate social media. The most common is to include the icons of popular social networking sites in the header of your website that link to your business’s social media profiles. Another option is to embed the feed of your social media profiles in the footer of your site so website visitors can view the most recent posts. Integrating social media on your website is a great way to increase the reach of your website to your target audience organically.
Conclusion
When your website has all the right elements it can be a great sales tool for your business. If your business’s website is missing any of the elements mentioned above it might time for a website redesign. Redesigning your website can be a daunting task. TechArk’s team of skilled professionals will redesign your website to your specifications. We can also host and maintain your website so you never have to worry about keeping it updated. Make your website work for you, call the experts at TechArk today!
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